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branddoctorconsulting.com robertashton.co.uk 

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home about me the book consulting speaking motive contact the brand doctor meets the face whisperer james hammond, the brand doctor says: i’ve never been a great fan of market research. not because i don’t believe in it, but mainly the fact that i read so much nowadays of how research results have been skewed, flawed, biased…you name it, research appears to be guilty of it. when it comes to branding and marketing, a great deal of research is undertaken using the self-report or questionnaire method, where participants provide information about their feelings, attitudes, beliefs and preferences by ticking the boxes of pre-determined questions. these can take the form of ‘closed’ questions (those that can be answered by a simple ‘yes’ or ‘no’) aimed at providing quantitative results, or ‘open’ questions that attempt to delve deeper into the whys and wherefores of choices made by respondents – qualitative answers. alternatively, interviewers with a typical clipboard will ask pre-set questions and do the ‘ticking’ on therespondent’s behalf. typical results from self-report/questionnaire ‘research’ continue reading… how well will you sell in 2018? james hammond, the brand doctor, says : ‘everyone lives by selling something.’ that’s a quote from robert louis stevenson. but many sales people need to up their game, so in this brand blog, i’ll share three important points about selling in today’s marketplace. if you’ve watched the wolf of wall street , you’ll remember at the end of the movie how leonardo dicaprio moves along a line of salesmen and demands, ‘sell me this pen.’ such a direct approach to selling as this may have worked in the days of door-to-door tradesmen peddling their wares. but today, customers are more savvy, have multiple choices and probably know a lot about your product or service prior to you contacting them, thanks to the internet. studies show that buyers are often 60% through a buying cycle before engaging with a sales person. so how do we arrive at continue reading… how to write copy that sells james hammond, the brand doctor, says: why do some sales materials, whether digital or printed, get brilliant results while others are totally ignored? brand doctor james hammond provides some helpful tips on the best way to write sales copy. in today’s digital marketing arena, content marketing is the focus for much of the writing that takes place. subject matter usually revolves around creating content for articles, blogs and tweets to inform and engage customers (and potential customers) as well as promoting the business brand. most of this content is aimed at raising awareness – and hopefully interest – in the company and its products or services. but sooner or later, if you’re in business to make a profit, you need to make sales. that requires writing a different kind of content – copy that is totally focused on persuading the customer to buy. whilst many companies outsource their copywriting to professionals, smaller businesses may not have the budget to afford these services. instead, they rely on themselves or continue reading… is your marketing 50 years out of date? probably. james hammond, the brand doctor, says: this is an article i wrote recently, highlighting the woeful state of sales and marketing today. successful marketing is crucial for any business wanting to survive and thrive. but it’s tough out there. fierce competition, globalisation and commoditisation are just three of the issues any company faces no matter how large or small it might be. so you’d expect marketing to be leading the way in strategies and processes that address the business challenges of the 21 st century head on, wouldn’t you? well, you’d be wrong. marketing’s return on investment continues to fall, with studies in 2014 showing 75% of marketing strategies under-performing. eight out of ten new products or services being launched fail to make it past six months. advertising is losing its pulling power. more direct mail is going straight in the waste-paper basket than ever before. companies are making severe cuts in their non-performing salesforces. continue reading… does your brand have a lexicon? james hammond, the brand doctor, says: a lexicon? don’t worry. it’s just a fancy name for a special document – but a very important one for your brand. have you ever been in conversation with a company where the discussion of a single product or service feature is different – and at times almost contradictory – depending on which salesperson or customer service agent you speak to? customer communication is a vital part of the overall customer experience. there needs to be consistency in the language employees, especially those on the front line, use to explain what the business and its goods is all about, and do it in a way that identifies the brand’s distinct verbal characteristics. the best way to do this is through creating a brand lexicon. it sounds grand, but it’s really just a simple booklet (electronic or paper) containing the main key words, phrases and sentences that will be used consistently when continue reading… how pr helps you build a strong brand james hammond, the brand doctor, says: watch my interview with pr expert farzana baduel to learn more about helping your brand to grow by using pr. in 2004, al and laura ries wrote a book called the fall of advertising & the rise of pr . in it, they stated that the major brands around today were born using public relations – pr – not advertising. the book cites an astonishing number of branding examples, including starbucks, the body shop, wal-mart (owners of asda here in the uk), red bull and zara as having been built with virtually no advertising. in truth, they had it wrong about advertising losing ground. but they got it absolutely right about pr. and even more so in today’s business landscape. continue reading… a blast from the past – and perhaps a moral too. james hammond, the brand doctor, says: i’ve been interviewed by numerous radio stations over the years. listen to this one from 2009. ah, nostalgia. i was interviewed by city talk 105.9 fm in liverpool as presenter roy basnett was doing a feature on commercials. in fact, the subject moved into jingles and branding, but i managed to get my point about emotions over quite well. but there was one advert i discussed that could be lesson to all brand managers. anyone remember the shake n’ vac television advert from the 80s? it was in the shops from 1979, but due to a strike by itv, the advertising campaign wasn’t aired until 1980. the ad featured a woman (actress jenny logan) dancing around, shaking the carpet freshener powder all over the carpet. continue reading… how do you build a powerful brand for a paper clip? james hammond, the brand doctor, says: branding a plain old paper clip is a great exercise, and one i teach all my branding workshop attendees. i’ve had some amazing responses. there isn’t an agency, consultancy or design house that doesn’t like working with well established brands. i mean, it’s really a no-brainer if the brand is strong, well-known, liked and has a reasonable budget attached to it. but what if the product is seen as a commodity – and it is, well, bland ? i always tell those in my brand workshops or extended keynotes not to despair if they’re responsible for marketing less-than-interesting products or services. continue reading… oh dear, the rebranding buffoons are at it again. james hammond, the brand doctor says: another logo design that won’t make any difference whatsoever. i love animals. and the idea of using them in any kind of research involving cruelty makes my blood boil. so a charity that campaigns in favour of using alternative methods in research gets my vote. but sadly, one such organisation gets a definite thumbs down for their latest stupidity. the charity known as the dr hadwen trust for humane research has decided to ‘rebrand’. it’s now calling itself animal free research uk. and, surprise surprise,

URL analysis for brandhalo.co.uk

https://branddoctorconsulting.com/write-copy-sells/
https://branddoctorconsulting.com/does-your-brand-have-a-lexicon/
https://branddoctorconsulting.com/2017/04/
https://branddoctorconsulting.com/consulting/
https://branddoctorconsulting.com/motive/
https://branddoctorconsulting.com/the-book/
https://branddoctorconsulting.com/how-do-you-build-a-powerful-brand-for-a-paper-clip/
https://branddoctorconsulting.com/2016/10/
https://branddoctorconsulting.com/contact/
https://branddoctorconsulting.com/can-public-relations-help-build-strong-brand/
https://branddoctorconsulting.com/marketing-50-years-date-probably/
https://branddoctorconsulting.com/animals-make-great-emotional-branding/
https://branddoctorconsulting.com/2015/09/
https://branddoctorconsulting.com/brand-doctor-meets-face-whisperer/
https://branddoctorconsulting.com/privacy-policy/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
brandhalo.co.uk

Registrant:
Brand Halo Limited

Registrant type:
UK Limited Company, (Company number: 5870373)

Registrant's address:
15 Meadowlands
Burwell
Cambridge
CB5 0HG
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
1 & 1 Internet SE [Tag = 1AND1]
URL: https://www.1and1.co.uk

Relevant dates:
Registered on: 07-Jul-2006
Expiry date: 07-Jul-2019
Last updated: 06-Jul-2017

Registration status:
Registered until expiry date.

Name servers:
ns-uk.1and1-dns.biz
ns-uk.1and1-dns.co.uk
ns-uk.1and1-dns.com
ns-uk.1and1-dns.org

WHOIS lookup made at 14:48:15 05-Nov-2017

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2017.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS brandhalo.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION Brand Halo Limited

TYPE
UK Limited Company, (Company number: 5870373)

ADDRESS
15 Meadowlands
Burwell
Cambridge
CB5 0HG
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

DOMAIN

  SPONSOR 1 & 1 Internet SE [Tag = 1AND1]

  CREATED 2006-07-07

  CHANGED 2017-07-06

STATUS
Registered until expiry date.

NSERVER

  NS-UK.1AND1-DNS.BIZ 217.160.81.3

  NS-UK.1AND1-DNS.CO.UK 217.160.80.3

  NS-UK.1AND1-DNS.COM 217.160.82.3

  NS-UK.1AND1-DNS.ORG 217.160.83.3

  NAME brandhalo.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

Mistakes

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